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Premature Product Launches and Marketing Failures
One of the advantages of having a strong marketing organization is that it can manage bad initial impressions and help prevent an unfinished product from ruining its future potential.
Steve Jobs was a master at this. While he was alive, Apple out-marketed almost every other company on the planet. The result was that Apple was able to bring to market an iPhone that initially sucked but survived until it didn’t. Then, it transformed the market.
Google isn’t a marketing company. We saw this in spades with Google Glass, another product released before it was ready, which then died a painful death. It’s hard to overcome bad first impressions; products introduced before they are ready generally leave bad first impressions.
